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While these ads played up the perceived weaknesses of PCs, especially those running Microsoft Windows, and the corresponding strengths of the Mac, from a marketing perspective they stood out to me for another critical reason. The two then act out a brief, droll vignette in which the capabilities and attributes of the Mac and the PC are compared, with the PC always characterized as frustrating and irritating, in some functionally significant way, versus the Mac which is characterized as easy and intuitive and user-friendly. “And, I’m a PC,” he says, in an uncomfortable, awkward and somewhat manic manner. Then, a rather nerdy-looking man, played by author and humorist, John Hodgman, dressed in stodgy formal attire, generally a suit and tie, comes into the screen and introduces himself as a Microsoft Windows personal computer. “Hello, I’m a Mac,” he says, in an affable, cool and laid-back manner. These ads followed a standard template in which a pleasant-looking man, played by actor, Justin Long, dressed in casual clothes enters a minimalist screen and introduces himself as an Apple Macintosh computer. I may be dating myself, but one of my favorite ad campaigns of all time is “Get a Mac,” created for Apple, which ran from 2006 to 2009.

Long was the star of Apple's "Get A Mac" campaign and now stars in a campaign for Intel pitching PCs.

Actor Justin Long attends the "Safe Spaces" screening during the 2019 Tribeca Film Festival in New.